Arsh Raziuddin
Design Is The Message
Language is not just spoken; it is shaped, crafted, and made visible. Growing up with different scripts, like Urdu, Hindi, and Arabic, it’s true that what we read is as much about how we see it as how we hear it. Typography and design do more than communicate—they shape the very way we process meaning. From ancient calligraphy to modern typography, design influences the messages we receive and how we digest them. As media and literature evolve, so too does our understanding of the world, shaped by the forms we encounter. I challenge the Western-centric view of language, showing how different cultures and their visual languages invite us to rethink not just words, but the very act of reading itself. The medium is the message—and design is the language that shapes our perception of reality.
About Arsh Raziuddin
Arsh Raziuddin is a creative director, designer, and artist based in Brooklyn, New York. Arsh is currently the VP of Global Creative at Christie’s and the creative director of Acacia, a literary magazine for the Muslim left. She has worked in house with The New York Times, Condé Nast, The Atlantic, and with handfuls of publishing houses. Arsh led the redesign of Bon Appétit magazine in 2021 and was a key member of the team behind The Atlantic’s redesign in 2019. Arsh’s work has been seen in The New Yorker, A24, Bloomberg, LA Times, and more. Her work has earned recognition from the National Magazine Awards, Society of Publication Designers, The Art Directors Club, The New York Times, Monocle, Print Magazine, among others. Arsh believes in the transformative power of design to help shape an inclusive culture of systems, style, and communication.
